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You have the strategy in your head or in your hands. With DURVT, you make an impact on the behavior required for execution.

The future belongs to leaders who don't leave behavior to chance, but choose to steer it strategically.
 

Not vague or soft. No delayed indicators. No big bang initiatives without lasting impact. But: strategic impact from within.

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Strategy doesn't fail due to plans, but due to unaligned behavior

You have the vision. And the KPIs. The slide decks, workshops, and posters. But 60–90% of strategies still fail. In execution. Not because people are unwilling, but because the daily grind takes over.
 

A strategy fails not because of the plan, but because of everyday behavior.


With DURVT, you ensure that behavior remains in focus permanently. And that working on behavior becomes as normal as working on tasks and processes. Without extra pressure or costly transformations.

How organizations handle culture

Organizations that overlook the strategic role of behavior often view culture as something soft, vague, or outsourced to HR. Based on surveys or change programs that rarely stick. And disconnected from actual business results.
 

In behaviorally intelligent organizations, the real shift occurs: teams gain rhythm and ownership. Behavior becomes visible and action-oriented. And strategy gains strength. Because it is lived, not launched.

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No change program. No people platform. But control over behavior, in the rhythm of teams.

✔ From top-down to ownership within teams
✔ From gut feeling to live behavioral data
✔ From silos to collaboration
✔ From plan on paper to performance in practice
✔ Up to 38% performance improvement through daily mini-adjustments in behavior

 

“DURVT didn’t bring us an extra project about behavior, but a cadence that provided both calm and acceleration."

For leaders who understand that behavior is not soft, but a strategic lever.

Whether you're ultimately responsible for growth, culture, or execution: with DURVT, behavior gets as manageable as finance and operations.

Who is DURVT for?

Leaders who drive behavior see the difference in both culture and results

✔ Woonforte: Highest customer satisfaction in Aedes benchmark
✔ +38% performance growth through a 1% daily behavioral shift
✔ More collaboration & ownership in cross-functional teams

 

“We gained control over something that once seemed intangible: how people collaborate.” - MT member, mid-market company

What if your strategy lands from within?

Our Strategy Reality Check is an honest conversation about the gap between ambition and behavior. And how to bridge that gap. Without turning everything upside down.

"The team is starting to calm down. Everyone is more aware of their role. We no longer point fingers at each other. By continually discussing our behavior, more ownership has emerged. At first, that was insufficient, but has now risen to a more than satisfactory grade."

Greta Morsman, AC Borst

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